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Giant is a leading food and general merchandise retailer that operates supermarket and hypermarket formats in Singapore, Malaysia, Indonesia and Brunei. Giant forms part of the Dairy Farm Group, a leading pan-Asian retailer that operates over 5,500 retail outlets in the region. The Group operates supermarkets, hypermarkets, health and beauty store, convenience stores, home furnishings stores and restaurants under a number of well-known local brands.
With its “one-stop-shop” merchandising concept and “Low Price, Big Variety and Great Value” marketing philosophy, Giant is very popular among the region’s price conscious consumers. In addition, its offering that extends from fresh food to grocery items to general merchandise, makes it a favorite family shopping destination, combined with its winning combination of variety, value and service at everyday low prices.
Giant opened its first store in Vietnam in late December 2011 in the Basement 1 of Crescent Mall in Phu My Hung, district 7 Ho Chi Minh City and is looking at further opportunities to expand in the country.